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Category-Management-Projekte zum Erfolg führen
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Category-Management-Projekte zum Erfolg führen
Series
Jahrbuch Vertriebs- und Handelsmanagement
ISBN
978-3871508301
Type
book section
Date Issued
2003
Author(s)
Schmickler, Marc
Rudolph, Thomas
Editor(s)
Ahlert, Dieter
Olbrich, Rainer
Schröder, Hendrik
Language
German
Keywords
Category Management
Handelsmanagement
HSG Classification
contribution to scientific community
Refereed
No
Book title
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
Publisher
Deutscher Fachverlag
Publisher place
Franfurt
Start page
319
End page
333
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70564
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34814