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Analyse und Kontrolle der Kundenbindung
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Analyse und Kontrolle der Kundenbindung
Type
book section
Date Issued
2001
Author(s)
Dittrich, Sabine
Reinecke, Sven
Editor(s)
Reinecke, Sven
Tomczak, Torsten
Geis, Gerold
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Thexis/Ueberreuter
Publisher place
St. Gallen/Wien
Start page
258
End page
291
Pages
34
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73155
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42445