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Stichworte zum Produktmanagement
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Stichworte zum Produktmanagement
Type
book section
Date Issued
2001
Author(s)
Herrmann, Andreas
Huber, Frank
Editor(s)
Homburg, Christian
Bruhn, Manfred
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketing
Publisher place
Wiesbaden
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73328
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31389