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Marketingkennzahlensysteme: Notwendigkeit, Gütekriterien und Konstruktionsprinzipien
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Marketingkennzahlensysteme: Notwendigkeit, Gütekriterien und Konstruktionsprinzipien
Type
book section
Date Issued
2001
Author(s)
Reinecke, Sven
Editor(s)
Reinecke, Sven
Tomczak, Torsten
Geis, Gerold
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Thexis/Ueberreuter
Publisher place
St. Gallen/Wien
Start page
690
End page
719
Pages
30
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73521
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42443
File(s)
Notwendigkeit_Gütekriterien_und Konstruktionsprinzipien.pdf (2.19 MB)