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Marketing Performance Measurement: Einsatz von Marketingkennzahlen in den USA und in Kontinentaleuropa
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Marketing Performance Measurement: Einsatz von Marketingkennzahlen in den USA und in Kontinentaleuropa
Type
book section
Date Issued
2001
Author(s)
Reinecke, Sven
Reibstein, David
Editor(s)
Reinecke, Sven
Tomczak, Torsten
Geis, Gerold
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Thexis/Ueberreuter
Publisher place
St. Gallen/Wien
Start page
144
End page
166
Pages
23
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73523
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42447