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Handelswerbung
ISBN
3800626896
Type
book section
Date Issued
2001
Author(s)
Tomczak, Torsten
Schmidt, Inga
Editor(s)
Diller, Hermann
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Vahlens Grosses Marketing-Lexikon
Publisher
Vahlen
Publisher place
München
Volume
2. Aufl.
Start page
588
End page
592
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73662
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35315