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Gaining Competitive Advantages through Customer value oriented Management
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Gaining Competitive Advantages through Customer value oriented Management
Type
conference paper
Date Issued
2000-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the American Marketing Association
Start page
3
End page
9
Pages
7
Event Title
Annual Conference of the American Marketing Association
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74333
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2754