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Measuring the Return on Customer Satisfaction
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Measuring the Return on Customer Satisfaction
ISBN
978-3-319-11885-7
Type
conference paper
Date Issued
2000-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Fischer, Marc
Editor(s)
Spotts, Harlan E.
Meadow, H. Lee
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Publisher
Springer
Event Title
Marketing Science Conference
Event Location
Los Angeles
Event Date
22.-25.06.2000
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74340
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2767