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Bedeutung und Besonderheiten des Markenmanagements für Dienstleistungen
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Bedeutung und Besonderheiten des Markenmanagements für Dienstleistungen
ISBN
3-908545-54-5
Type
book section
Date Issued
2000
Author(s)
Tomczak, Torsten
Brockdorff, Benita
Editor(s)
Belz, Christian
Bieger, Thomas
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Dienstleistungskompetenz und innovative Geschäftsmodelle
Publisher
Thexis
Publisher place
St. Gallen
Start page
486
End page
503
Pages
18
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75021
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34707