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Let's Get Married: Adoption of Interactive Product Information For Bundle Purchases By Tangible User Interfaces
ISBN
978-960-98566-7-6
Type
conference paper
Date Issued
2009-09-27
Author(s)
Abstract
Tangible User Interfaces (TUI) extend Human-Computer Interaction to physical environments. In this study, TUI are used as front ends for E-Commerce applications for the first time. Based on consumer
behaviour research and a taxonomy for TUI, we describe a research model for TUI-enhanced ECommerce applications that provide interactive product information in shopping situations. We compare passive product information of printed catalogues with interactive product information offered by a newly developed TUI-enhanced E-Commerce application by means of an empirical innovation adoption study with 32 subjects based on Innovation Diffusion Theory and Technology Acceptance Model. Partial least square (PLS) based structural equation modelling is used for data analysis. In addition, the prototype is tested with the system usability scale (SUS) for a global assessment of its usability and to support the evaluation of interactive product information. Results show a higher-than-average SUS score. Furthermore, interactive product information offered by TUI-enhanced E-Commerce applications exhibit relative benefits compared with similar passive product information if task involvement and hedonic values are high, and prior knowledge of customers is low.
behaviour research and a taxonomy for TUI, we describe a research model for TUI-enhanced ECommerce applications that provide interactive product information in shopping situations. We compare passive product information of printed catalogues with interactive product information offered by a newly developed TUI-enhanced E-Commerce application by means of an empirical innovation adoption study with 32 subjects based on Innovation Diffusion Theory and Technology Acceptance Model. Partial least square (PLS) based structural equation modelling is used for data analysis. In addition, the prototype is tested with the system usability scale (SUS) for a global assessment of its usability and to support the evaluation of interactive product information. Results show a higher-than-average SUS score. Furthermore, interactive product information offered by TUI-enhanced E-Commerce applications exhibit relative benefits compared with similar passive product information if task involvement and hedonic values are high, and prior knowledge of customers is low.
Language
English
Keywords
electronic commerce
tangible user interface
technology acceptance
adoption and diffusion
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Athens University of Economics & Business
Publisher place
Athens, Greece
Start page
266
End page
277
Pages
12
Event Title
4th Mediterranean Conference on Information Systems (MCIS'09)
Event Location
Athens, Greece
Event Date
25.-27.09.2009
Subject(s)
Division(s)
Eprints ID
54245