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On the dilution of customer orientation in customer-focused sales organizations - Experimental evidence
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On the dilution of customer orientation in customer-focused sales organizations - Experimental evidence
Type
conference paper
Date Issued
2009-05-28
Author(s)
Fischer, Peter Mathias
Herzog, Walter
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76068
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
52109