Options
Near Field Communication Use in Retail Stores : Effects on the Customer Shopping Process
ISSN
1617-5468
ISBN
978-3-88579-240-6
Type
conference paper
Date Issued
2009-03-03
Author(s)
Wiechert, Thomas
Schaller, Andreas
Thiesse, Frederic
Editor(s)
Bick, Markus
Abstract
This paper explores NFC based applications adequate for the use in
retail stores and analyses the influence that these could have on the prevailing customer shopping process. It emphasizes the fact that NFC could provide shoppers with more benefits beyond faster payments. On the one hand, NFC based rebate coupons and loyalty cards could further accelerate the check-out process. On the other hand, NFC devices could be used to support customers with more information on available products. This could also reduce the customers' need for
store personnel assistance. The paper concludes that NFC would not fundamentally change the customer shopping process but merely support it. This research was partially funded by the European Union through the FP6 project StoLPaN.
retail stores and analyses the influence that these could have on the prevailing customer shopping process. It emphasizes the fact that NFC could provide shoppers with more benefits beyond faster payments. On the one hand, NFC based rebate coupons and loyalty cards could further accelerate the check-out process. On the other hand, NFC devices could be used to support customers with more information on available products. This could also reduce the customers' need for
store personnel assistance. The paper concludes that NFC would not fundamentally change the customer shopping process but merely support it. This research was partially funded by the European Union through the FP6 project StoLPaN.
Project(s)
Language
English
Keywords
NFC
Near Field Communication
Contactless
Retail
Payment
Loyalty Programm
Customer Loyalty
Coupons
HSG Classification
contribution to practical use / society
Refereed
Yes
Book title
Mobile und Ubiquitäre Informationssysteme - Entwicklung, Implementierung und Anwendung
Publisher
Gesellschaft für Informatik e.V. (GI)
Publisher place
Bonn, Germany
Start page
137
End page
141
Pages
5
Event Title
4. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2009)
Event Location
Münster, Germany
Event Date
03.03.2009
Subject(s)
Division(s)
Eprints ID
51651