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A cross-national comparison of perceived strategic importance of RFID for CIOs in Germany and Italy
Journal
International Journal of Information Management (IJTM)
ISSN
0268-4012
ISSN-Digital
1873-4707
Type
journal article
Date Issued
2009-02-01
Author(s)
Research Team
iw6-init
Abstract
Purpose
Drawing from literature on innovation, strategy and culture the objective of this study is to explore the role of perceived potentials and perceived strategic importance on CIOs’ perspective on RFID technology in two different cultural settings.
Methodology
Based on survey responses from 463 German and 157 Italian IT decision makers we analyzed the data with PLS structural equation modeling.
Findings
We show that perceived potentials of RFID influence the perceived strategic importance which positively influences CIOs’ intention to invest in RFID. The composition of perceived potentials affecting the strategic importance of RFID differs significantly in both cultures. In Germany, potentials attributed to RFID are improving quality, automating manpower, reducing counterfeits, and improving customer service. Italian CIOs value reducing stock inconsistencies, optimizing stock keeping, and improving customer service as RFID potentials. Regardless of culture, findings show that company size hardly has impact on perceived strategic importance.
Originality/value
This research shows on a large empirical basis cultural differences in the perception of RFID in two countries using PLS.
Drawing from literature on innovation, strategy and culture the objective of this study is to explore the role of perceived potentials and perceived strategic importance on CIOs’ perspective on RFID technology in two different cultural settings.
Methodology
Based on survey responses from 463 German and 157 Italian IT decision makers we analyzed the data with PLS structural equation modeling.
Findings
We show that perceived potentials of RFID influence the perceived strategic importance which positively influences CIOs’ intention to invest in RFID. The composition of perceived potentials affecting the strategic importance of RFID differs significantly in both cultures. In Germany, potentials attributed to RFID are improving quality, automating manpower, reducing counterfeits, and improving customer service. Italian CIOs value reducing stock inconsistencies, optimizing stock keeping, and improving customer service as RFID potentials. Regardless of culture, findings show that company size hardly has impact on perceived strategic importance.
Originality/value
This research shows on a large empirical basis cultural differences in the perception of RFID in two countries using PLS.
Language
English
Keywords
RFID
Perceived strategic importance
Cross-national comparison
SEM
PLS
Technology adoption
HSG Classification
not classified
Refereed
Yes
Publisher
Elsevier
Publisher place
Oxford
Volume
29
Number
1
Start page
37
End page
47
Pages
11
Subject(s)
Division(s)
Eprints ID
219671
File(s)