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The Impact of Employee Behavior on Brand Personality Impressions: The Moderating Effect of Pseudorelevant Information
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The Impact of Employee Behavior on Brand Personality Impressions: The Moderating Effect of Pseudorelevant Information
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2008-08-15
Author(s)
Wentzel, Daniel
Henkel, Sven
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
Association for Consumer Research
Publisher place
Valdosta, Ga
Volume
36
Number
2009
Start page
705
End page
706
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/77972
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
46742