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Structural dynamics of competition and its effects on long-term customer profitability
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Structural dynamics of competition and its effects on long-term customer profitability
Type
conference paper
Date Issued
2008-06-12
Author(s)
Keller, Jens
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Event Title
28th INFORMS Marketing Science Conference 2007
Event Location
Singapore
Event Date
28.-30.06.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78218
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
43286