English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Product Line Positioning, Direction of Comparision, and asymmetric Similarity Judgements
Export
Statistics
Options
Product Line Positioning, Direction of Comparision, and asymmetric Similarity Judgements
Type
conference paper
Date Issued
2008-05-27
Author(s)
Herrmann, Andreas
Heitmann, Mark
Befurt, Rene
Language
English
HSG Classification
not classified
Refereed
No
Event Title
37th European Marketing Academy (EMAC) Annual Conference
Event Location
Brigthon
Event Date
27.-30.05.2008
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78333
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
49392