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Pricing Add-ons as Totals: how changing Price Display can influence Consumer Choice
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Pricing Add-ons as Totals: how changing Price Display can influence Consumer Choice
Type
conference paper
Date Issued
2008-05-27
Author(s)
Herrmann, Andreas
Heitmann, Mark
Johnson, Eric
Language
English
HSG Classification
not classified
Refereed
No
Event Title
37th European Marketing Academy (EMAC) Annual Conference
Event Location
Brigthon
Event Date
27.-30.05.2008
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78334
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
49390