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Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
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Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
ISBN
3-8349-0214-4
Type
book section
Date Issued
2008
Author(s)
Schmidt, Inga
Schögel, Marcus
Schulten, Matthias
Editor(s)
Wirtz, Bernd W.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Multi-channel-Marketing : Grundlagen - Instrumente - Prozesse
Publisher
Gabler
Publisher place
Wiesbaden
Volume
1. Aufl.
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79619
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
33438