English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Brand Community : Definition, Theorien und empirische Befunde
Export
Statistics
Options
Brand Community : Definition, Theorien und empirische Befunde
ISBN
978-3-8006-3463-7
Type
book section
Date Issued
2008
Author(s)
von Loewenfeld, Fabian
Herrmann, Andreas
Rösger, Jürgen
Heitmann, Mark
Editor(s)
Bauer, Hans H.
Huber, F.
Albrecht, Carmen-Maria
Language
German
HSG Classification
not classified
Refereed
No
Book title
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Publisher
Vahlen
Publisher place
München
Volume
1. Auflage
Start page
97
End page
116
Pages
19
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79820
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
47580