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The Impact of Employee Behavior on Brand Personality Impressions
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The Impact of Employee Behavior on Brand Personality Impressions
Type
conference paper
Date Issued
2007-10-04
Author(s)
Wentzel, Daniel
Tomczak, Torsten
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
16th Annual Frontiers in Services Conference
Event Location
San Francisco, CA
Event Date
04.-07.10.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80115
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
40115