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Social Brand Congruity
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Social Brand Congruity
Type
conference paper
Date Issued
2007-07-12
Author(s)
Herrmann, Andreas
Prykop, C.
Tavassoli, N.
Language
English
HSG Classification
not classified
Refereed
No
Event Title
Proceedings of the Conference of the European Marketing Association
Event Location
Reykjavik, Iceland
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80422
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
38283