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Manipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brands
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Manipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brands
Type
conference paper
Date Issued
2007-07-01
Author(s)
Glamheden, Helena-Anna
Falkenberg, Alexander-Daniel
Chong, Li Choy
Abstract
Best Paper Award in Consumer Behaviour Track
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
The Academy of Marketing Conference ‘Shaping Theory into Practice'
Event Location
London, UK
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80472
Subject(s)
other research area
Division(s)
ARC - Asia Research C...
Eprints ID
45924