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Steering Customers in Multichannel Systems: A Non-Consequentialist Perspective
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Steering Customers in Multichannel Systems: A Non-Consequentialist Perspective
Type
conference paper
Date Issued
2007-06-28
Author(s)
Schulten, Matthias
Schögel, Marcus
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
EAERCD Proceedings
Event Title
14th European Association for Education and Research in Commercial Distribution (EAERCD) Conference
Event Location
Saarbrücken
Event Date
27.-29.06.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80513
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
37747