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The impact of sales encounter satisfaction on salesperson and brand loyalty
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The impact of sales encounter satisfaction on salesperson and brand loyalty
Type
conference paper
Date Issued
2007-05-22
Author(s)
Brexendorf, Tim
Mühlmeier, Silke
Tomczak, Torsten
Language
English
Keywords
Brand Management
Consumer Behavior
Retailing
Customer loyalty
Sales
Personal Selling
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2007 EMAC Conference Proceedings
Event Title
36th European Marketing Academy (EMAC) Annual Conference 2007
Event Location
Reykjavik
Event Date
22.-25.05.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80679
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
37214