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The Impact of Competitive Environment on Channel Introduction Decision: Considerations From a Real Options Perspective
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The Impact of Competitive Environment on Channel Introduction Decision: Considerations From a Real Options Perspective
Type
working paper
Date Issued
2007
Author(s)
Keller, Jens
Schulten, Matthias
Schögel, Marcus
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
-
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81685
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
33441