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Journal
Marketing Journal
Type
journal article
Date Issued
2007
Author(s)
Mühlmeier, Silke
Wübker, Georg
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Volume
40
Number
7-8
Start page
18
End page
22
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81824
Subject(s)
business studies
Eprints ID
44933