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Der Markenareal-Ansatz zur Steuerung von Brand Communities
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Der Markenareal-Ansatz zur Steuerung von Brand Communities
ISBN
978-3-8006-3604-4
Type
book section
Date Issued
2007
Author(s)
Rösger, Jürgen
Herrmann, Andreas
Heitmann, Mark
Editor(s)
Bauer, Hans H.
Grosse-Leege, Dirk
Rösger, Jürgen
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Publisher
Vahlen
Publisher place
München
Start page
93
End page
112
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81922
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
41322