English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
The Impact of Personal Employee Interaction on Brand Performance
Export
Statistics
Options
The Impact of Personal Employee Interaction on Brand Performance
Type
conference paper
Date Issued
2006-05-25
Author(s)
Herrmann, Andreas
Heitmann, Mark
Tomczak, Torsten
Henkel, Sven
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Start page
CDrom
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82894
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31104