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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
ISBN
978-3-8349-0347-1
Type
book
Date Issued
2006
Author(s)
Esch, Franz-Rudolf
Tomczak, Torsten
Kernstock, Joachim
Langner, Tobias
DOI
10.1007/978-3-8349-9073-0
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2., aktualis. u. erg. Aufl.
Start page
374
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83518
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33546