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Zugang zum Corporate Brand Management
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Zugang zum Corporate Brand Management
ISBN
978-3834903471
Type
book section
Date Issued
2006
Author(s)
Kernstock, Joachim
Esch, Franz-Rudolf
Tomczak, Torsten
Langner, Tobias
Editor(s)
Esch, Franz-Rudolf
Tomczak, Torsten
Kernstock, Joachim
DOI
10.1007/978-3-8349-9073-0_1
Language
German
Keywords
Corporate Brand Management
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2., aktualis. u. erg. Aufl.
Start page
1
End page
52
Pages
52
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83721
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33378