The economic concept of 'Human Capital' raises concern among defenders of cultural life-forms who are opposed to 'commodification'. They should take into account though that the concept of 'Human Capital' has defenders among cultural theorists and philosophers (like Herder and Emerson) as well as among economists. In the light of these orthodox and heterodox accounts, a reassessment of 'Human Capital' and its discontents is due. Undertaking this reassessment is the aim of this article. It scrutinizes the relationship between persons and goods, the notion of personal growth, the question of how to evaluate the qualities of a human being, and the problem of interpersonal comparisons.