English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Attributional Processes during Product Failures - the Role of the Corporate Brand as Buffer
Export
Statistics
Options
Attributional Processes during Product Failures - the Role of the Corporate Brand as Buffer
Type
conference paper
Date Issued
2005-10-05
Author(s)
Herrmann, Andreas
Einwiller, S.
Wänke, M.
Samochowiec, J.
Language
English
HSG Classification
not classified
Refereed
No
Start page
CDrom
Event Title
Proceedings of the Annual Conference of the Association of Consumer Research
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84362
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31086