Glamheden, H., Chong, L.C. (2005), "Country-of-Origin Effects and Consumer Attitudes towards Luxury Brands - A Research Agenda", The 5th American Marketing Association / Academy of Marketing Joint Biennal Conference, 'Marketing: Building Business, Shaping Society', Dublin, Ireland, July, 2005
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
The 5th American Marketing Association / Academy of Marketing Joint Biennal Conference