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Early Customer Integration into the Innovation Process - Towards a Conceptual Managerial Model
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Early Customer Integration into the Innovation Process - Towards a Conceptual Managerial Model
Type
conference paper
Date Issued
2005-06-14
Author(s)
Wecht, Christoph
Gassmann, Oliver
Language
English
HSG Classification
not classified
Refereed
No
Publisher
-
Event Title
12th International Product Development Management Conference (IPDM)
Event Location
Copenhagen
Event Date
12.-14.06.2005
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84679
Subject(s)
business studies
Division(s)
ITEM - Institute of T...
Eprints ID
226425
File(s)
kundenintegration innovation process ipdm 2005.pdf (60.75 KB)