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Customer Integration in the Early Phase of the Innovation Process
Type
conference paper
Date Issued
2005-05-12
Author(s)
Abstract
Customer input has become a valuable component of the innovation process. The integration of customer knowledge into the early innovation phase requires special types of customers and methods and entails specific risks according to each stage. This article describes when and how customers can be integrated and how possible negative side effects can be avoided. Relying on intensive desk research, in-depth case studies, and workshops with nine companies that are experienced in customer integration, the authors explain in detail the theoretical and practical aspects of knowledge integration and give advice on minimizing unwelcome side effects.
Language
English
Keywords
Early Innovation Phase
Customer Integration
Side Effects of Integration
HSG Classification
contribution to scientific community
Refereed
Yes
Start page
22
Event Title
Sixth European Conference on Organizational Knowledge, Learning and Capabilities Conference (OKLC)
Event Location
Boston, USA
Event Date
17.-19.03.2005
Subject(s)
Division(s)
Eprints ID
17080