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Organizational Antecedents of Social Media Adoption in Public Administration : Considering the Mediating Role of Entrepreneurial Orientation
ISSN
0065-0668
Type
conference paper
Date Issued
2014-08-04
Abstract
Research increasingly explores the opportunities social media provide to public sector organizations. Yet, only few empirical studies have addressed the organizational antecedents of social media adoption in this particular context. Based on innovation diffusion literature, we propose a number of organizational antecedents of social media adoption in public administration. At the same time, we find that - due to high levels of formalization and centralization - formal organizational characteristics may exhibit little variability in the public administration context. We therefore suggest that the explanatory power of the proposed model could be increased by considering an intermediate construct capturing the organization's predisposition to explore new media. From current innovation literature, we derive Entrepreneurial Orientation as a potential mediator of social media adoption. Based on a survey among 2'092 employees of a German state-level administration, we test both an unmediated and a partially mediated model of organizational antecedents of social media adoption. We find that Leadership support, Employee autonomy, Bureaucratization, and Social Influence affect social media adoption. Taking the mediating effect of Entrepreneurial Orientation into consideration increases the explanatory power of the proposed model.
Language
English
Keywords
Corporate Entrepreneurship
Social Media
Public Administration
Public Management
Entrepreneurial Orientation
Diffusion of Innovations
Technology Acceptance
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Academy of Management Annual Meeting Proceedings. 2014
Publisher
Academy of Management
Publisher place
New York
Start page
1
End page
31
Pages
31
Event Title
74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words"
Event Location
Philadelphia, PA
Event Date
01.-05.08.2014
Subject(s)
Division(s)
Eprints ID
231106