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Zeitungen brauchen weiterhin Werbung
Journal
Neue Zürcher Zeitung
ISSN
0376-6829
Type
newspaper article
Date Issued
2014-05-13
Author(s)
Meckel, Miriam
Hoffmann, Christian Pieter
Grubenmann, Stephanie
Lutz, Christoph
Abstract (De)
Meinungen des Publikums zur kommerziellen Kommunikation in Informationsmedien
Language
German
Keywords
Zeitung
Werbung
Internet
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Neue Zürcher Zeitung
Publisher place
Zürich
Volume
235
Number
109
Start page
54
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/86986
Subject(s)
business studies
Division(s)
MCM -Institute for Me...
Eprints ID
231544