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Revealing Painful Truths: The Impact of Friends on Self-Reports of Health-Related Behavior
Journal
NA - Advances in Consumer Research
Type
conference paper
Date Issued
2013-10-03
Author(s)
Abstract
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the approach induces greater truth-telling by having respondents being rewarded if their answers agree with friends' predictions.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
ACR 2013: Making a Difference
Publisher
Association for Consumer Research
Publisher place
Duluth, Minnesota
Volume
Volume 41
Event Title
Annual Conference of the Association for Consumer Research (ACR) 2013
Event Location
Chicago (IL), USA
Event Date
03.-06.10.2013
Subject(s)
Eprints ID
226268