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Understanding Diversity - The Impact of Personality on Technology Acceptance
ISSN
0302-9743
ISBN
978-3-642-40497-9
Type
conference paper
Date Issued
2013-09-02
Author(s)
Editor(s)
Kotzé, Paula
Marsden, Gary
Lindgaard, Gitte
Wesson, Janet
Winckler, Marco
Research Team
IWI6
Abstract
Technology is becoming increasingly automated, aiming to ease the
life of its users. However, besides the advantages of this trend, users are also faced with increasing risks, e.g., regarding their privacy. Examples are seamless online payments that come with the requirement to provide sensitive, e.g., credit card information, or social networks trying to elicit private information for its users. Research on technology acceptance identified two important factors for the individual decision to accept such kinds of risk: trust and personality traits. In this paper we present a model that integrates research findings for personality traits and for trust in the context of technology acceptance. We show that specific personality traits have a distinct direct or moderating effect. We, e.g., found that two personality traits moderate the relationship between perceived ease of use and intention to use. This moderation could explain the inconsistent findings on this relationship in prior research.
life of its users. However, besides the advantages of this trend, users are also faced with increasing risks, e.g., regarding their privacy. Examples are seamless online payments that come with the requirement to provide sensitive, e.g., credit card information, or social networks trying to elicit private information for its users. Research on technology acceptance identified two important factors for the individual decision to accept such kinds of risk: trust and personality traits. In this paper we present a model that integrates research findings for personality traits and for trust in the context of technology acceptance. We show that specific personality traits have a distinct direct or moderating effect. We, e.g., found that two personality traits moderate the relationship between perceived ease of use and intention to use. This moderation could explain the inconsistent findings on this relationship in prior research.
Language
English
Keywords
Technology acceptance
personality traits
trust
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Human-Computer Interaction – INTERACT 2013
Publisher
Springer
Publisher place
Berlin
Volume
LNCS 8120
Start page
306
End page
313
Pages
8
Event Title
14th INTERACT IFIP Conference on Human-Computer Interaction 2012
Event Location
Cape Town, South Africa
Event Date
02.-06.09.2013
Subject(s)
Division(s)
Eprints ID
222745
File(s)