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A 'Networked Thinking' Approach to Business Model Design
ISBN
978-952-265-421-2
Type
conference paper
Date Issued
2013-06-16
Author(s)
Abstract
Crafting a viable business model for an organization requires profound knowledge, good decision making skills, and intuition. Scientific literature provides business model designers with a spectrum of supporting techniques: cases, component-based approaches, taxonomies, conceptual models, causal loop diagrams, and design patterns. However, these techniques only provide valuable support during specific steps of the design process. There is also a tendency towards focusing on model-internal consistency, while neglecting the organization's internal dynamics and external business environment. Against this background, this study proposes a more integrated approach which spans the entire design process and comprises assumptions about the organization's specific business situation. This six step approach is based on the principles of networked thinking. It has the potential to help decision makers, business model designers and entrepreneurs to structure the business model design process and visualize, communicate, discuss, and evaluate different business model designs.
Language
English
Keywords
Business Model
Decision Making
Innovation Management
Networked Thinking
Strategy
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
The Proceedings of The XXIV ISPIM Conference - Innovating in Global Markets: Challenges for Sustainable Growth
Publisher
ISPIM Ltd
Publisher place
Manchester UK
Start page
1
End page
13
Pages
13
Event Title
XXIV ISPIM Conference 2013
Event Location
Helsinki, Finland
Event Date
16.-19.06.2013
Subject(s)
Division(s)
Eprints ID
225409