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Service Dominant Logic : Its Past, Present, and Future Impact on Marketing Thought
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-62748-887-7
Type
conference paper
Date Issued
2013-02-15
Author(s)
Ehrenthal, Joachim C.F.
Editor(s)
Rindfleisch, Aric
Burroughs, Jim
Abstract
Since its formal introduction into the marketing discipline in 2004 by Vargo and Lusch, Service Dominant Logic has received extraordinary attention in marketing and other disciplines. In order to advance the development of Service Dominant Logic and to facilitate its application, this paper reviews the literature published on Service Dominant Logic as identified in Google Scholar 2004-2011 in a sample of 1294 publications. Following Brinberg and McGrath (1985), three main study characteristics are reviewed for each publication: the content domain, the methodological domain, and the substantive domain. Mapping the scientific landscape, this article clarifies the context for dialogue and debate on Service Dominant Logic and guides future applications and advances of Service Dominant Logic.
Language
English
Keywords
Service-Dominant logic
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Challenging the Bounds of Marketing Thought
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Volume 24
Start page
30
Event Title
AMA Winter Marketing Educators' Conference
Event Location
Las Vegas, NV, USA
Event Date
15.-17.02.2013
Subject(s)
Eprints ID
217671