Options
A Portfolio View of New Product Development Performance: The Differentiated Influence of Collaborative Innovation
Type
conference paper
Date Issued
2012-10-06
Abstract
We examine the effect of collaborative innovation with suppliers, customers, and research institutions on NPD performance (customer satisfaction and market performance) at the portfolio level. The proportions of products developed in collaboration with each of these types of external partners are operationalized as the antecedents to NPD performance. Supplier collaboration is shown to have a positive relationship with both customer satisfaction and market performance. Customer collaboration, while positively affecting customer satisfaction, lowers market performance. Research institute collaboration has no significant effect on customer satisfaction, but an inverted U-shaped relationship with market performance. These findings suggest that the costs and benefits of collaboration with specific external partners should be considered in future and that evaluating diverse performance metrics will provide a differentiated view of NPD performance.
Language
English
Keywords
New Product Development
Open Innovation
Customers
Suppliers
Research Institutes
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Strategy in Transition
Publisher
SMS Strategic Management Society
Publisher place
Chicago, IL
Start page
1
End page
9
Pages
9
Event Title
32nd Strategic Management Societiy (SMS) Annual International Conference
Event Location
Prague
Event Date
06.-09.10.2012
Subject(s)
Division(s)
Eprints ID
221068