English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Same Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Quality
Export
Statistics
Options
Same Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Quality
Type
presentation
Date Issued
2012-05-20
Author(s)
van Tilburg, Miriam
Herrmann, Andreas
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Event Title
EMAC Doctoral Colloquium. Lissabon.
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91643
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
210847