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Do Loose Lips Sink Ships? : On the Benefits of Early Market Signaling in New Product Development
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Do Loose Lips Sink Ships? : On the Benefits of Early Market Signaling in New Product Development
Type
conference paper
Date Issued
2011-05-24
Author(s)
Molner, Sven
Tomczak, Torsten
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
The Day After - Inspiration, Innovation, Implementation
Publisher
European Marketing Academy
Publisher place
New York
Start page
7
Event Title
40h European Marketing Academy (EMAC) Annual Conference
Event Location
Ljubljana, Slovenia
Event Date
24.-27.05.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/94127
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
72515