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From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth
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From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth
Series
Journal of Business Research
ISSN
0148-2963
Type
working paper
Date Issued
2011
Author(s)
Bodderas, Mareike
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/94837
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
60689