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Mobile Purchase Decision Support Systems for In-store Shopping Environments
ISBN
978-1-60960-738-8
Type
book section
Date Issued
2011
Author(s)
Editor(s)
Pantano, Eleonora
Timmermans, Harry
Abstract
Purchase decision-making is influenced by product information available in online or in-store shopping environments. In online shopping environments, the use of decision support systems increases the value of product information as information becomes adaptive and thus more relevant to consumers' information needs. Correspondingly, mobile purchase decision support systems (MP-DSSs) may also increase the value of product information in in-store shopping environments. In this chapter, we investigate the use of a MP-DSS that is bound to a physical product. Based on Theory of Planned Behaviour, Innovation Diffusion Theory, and Technology Acceptance Model, we propose and evaluate a model to better understand MP-DSSs. Results indicate that perceived usefulness influences product purchases and predicts usage intentions and store preferences of consumers. We therefore discuss new business models for retail stores in which MP-DSSs satisfy both the information needs of consumers and the communication needs of retailers.
Language
English
Keywords
Consumer behaviour
Decision support system
Ubiquitous Computing Shopping Environments
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Advanced Technologies Management for Retailing : Frameworks and Cases
Publisher
Business Science Reference
Publisher place
Hershey, PA
Start page
270
End page
288
Pages
19
Subject(s)
Division(s)
Eprints ID
69017