English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Social Media
Export
Statistics
Options
Social Media
ISBN
978-3-8349-2332-5
Type
book section
Date Issued
2011
Author(s)
Rossmann, Alexander
Editor(s)
Belz, Christian
DOI
10.1007/978-3-8349-6456-4_5
Abstract (De)
In: "Inbound Marketing fördert und nutzt die Initiative des Kunden"
Project(s)
Next Corporate Communication
Language
German
Keywords
Social Media
Inbound Marketing
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Innovationen im Kundendialog : Reales Kundenverhalten und reales Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
113
End page
116
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/95352
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
210451