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Overweight and Self-Control Failure: Is There a Way Out?
Type
conference paper
Date Issued
2010-10-07
Author(s)
Abstract
Although consumers pursue long-therm health objectives, often short-term temptations affect individuals' food choices, which causes a self-control dilemma. Instead of following their own intentions, consumers find themselves guided by deep-rooted habits. This research examines whether it is possible to stimulate better food choices by combining economic and psychological approaches.
Language
English
Keywords
food choices
health objectives
overweight
self-regulation
monetary incentive
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
NA - Advances in Consumer Research
Publisher
ACR Association for Consumer Research
Publisher place
Duluth MN, USA
Volume
Vol. 38
Start page
3
Event Title
Association for Consumer Research (ACR) North America Conference 2010
Event Location
Jacksonville, USA
Event Date
07.-10.10.2010
Subject(s)
Division(s)
Eprints ID
69120