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Trust in Interfirm Relationships : Expanding Insights into Relational Capabilities and Customer Preferences
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Trust in Interfirm Relationships : Expanding Insights into Relational Capabilities and Customer Preferences
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
9781617822-537
Type
conference paper
Date Issued
2010-08-13
Author(s)
Rossmann, Alexander
Editor(s)
Iyer, E.
Language
English
Keywords
Trust
Relationship
Marketing
Relational Capabilities
Customer Preferences
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Enhancing Knowledge Development in Marketing
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 21
Start page
209
End page
220
Pages
12
Event Title
American Marketing Association Summer Educators' Conference 2010
Event Location
Boston
Event Date
13.-16.08.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96062
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
61354