The study's purpose is to analyze main problems when creating strategy maps for supporting strategy's implementation. To examine key problems in the creation process, we conducted two experiments with students from the university of Goettingen and managers from the automotive industry. The results indicate that while participants did choose strategic goals covering global and specific aspects of the firm's strategy, they repeatedly failed in defining the main relations between the goals. Furthermore, participants' self-assessment was significantly better than the maps' objective evaluation.
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
IFORS International Federation of Operational Research Societies
Event Title
24th European Conference on Operational Research EURO 2010